Good Reason Apparel
Logo Design & Shopify website
About the company
The brand Good Reason stands for having faith and a good reason for the decisions you make. The logo includes the brand’s initials ‘G’ and ‘R’, which form the shape of an angel’s feather.
The name and idea of “Good Reason” came about after our family business, which we also lived in, was burnt down in the middle of the night. We lost everything – all of our childhood and family photos, clothes, books, our grocery store, and most importantly, our home. This night was one of the toughest and most difficult moments that we had to endure and we didn’t know what would happen next. All we knew was to believe and always have faith that everything would be okay. To have everything taken away and be left with nothing for a few months was definitely hard.
Working on Good Reason on the side has been really enjoyable. Only God knows where this brand will take me, but at the end of the day my main goals are to spread good faith and help those in need. Anything is possible when you have faith & work hard. That’s what I want people to think of when they see Good Reason.
Designer notes
After listening to the founder’s story, I really wanted to portray that in their logo. The strength and courage to overcome such a hard event in their life I thought would be best represented by a balance, as balance is power in design. After deciding on the style of composition, I needed an element to give it character, I thought a feather would do just that. There is a saying that “if a feather is seen, an angel was present.” This expression was best represented by the founders faith. Lastly, the letters G and R is placed within the feather, which represents the initials Good Reason.
